Location: Potts Point, Sydney, Australia
Size: 80 sqm
Status: Completed 2011
Awards: Shortlisted for 2011 Australian Interior Design Awards
Cobbler Caballero is a boutique, family run business dedicated to the repair of shoes, watches and leather goods. Stewart Hollenstein was commissioned to develop the brand identity and retail store design for the new business.
The logo was developed through experimenting with shoelaces, twisted and looped to develop a unique typeface. Conceived as an open workshop, bringing the cobbler and customer into the same space, the workshop is framed by a “shoe library” – a continuous wall of gridded plywood shelving that wraps around the shop’s narrow walls. The shelves offer a technique for keeping the space tidy whilst celebrating the shoes. The dark floor, ceiling and walls recede, allowing the craft, texture and machinery of the cobbling process to become the focus.
Existing elements from the previous tenant were retained where possible and the use of mirrors on the counter and rear wall allow customers to inspect their shoes while reflecting the activity of the street into the shop. The project is featured in the book Introducing: Visual Identities for Small Businesses published by Gestalten.